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        The Failure of Empathy

        Mike Monteiro puts the case for the iPad very succinctly.

        I was surprised by the reaction the iPad got the day it launched. Following along on Twitter I was seeing things like ‘underwhelming’, ‘meh’ , ’it’s not open’, ‘it’s just a big iPhone’, etc. And most of this stuff was coming from people who design and build interactive experiences. As designers, and technologists we’re very much aware that the interfaces we build are for people who are “not us,’ but we still haven’t made that leap about the concept of “computing.”
        The people don’t want “tablet computers” with Ubuntu and OpenID (worst name ever for a product attempting broad acceptance). They could honestly give a shit whether it’s a closed or open system. And, let’s be really honest, they probably care as much about DRM as they do about baseball players juicing; by which I mean not very much at all. They want things to work most of the time, and be easy to fix when they don’t. And if the process by which it happens is “magic” they are totally cool with that.

        Nice piece of writing, and it’s got a fantastic graphic to illustrate his point. Good read.

        • February 04, 2010, 9:14pm

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